What is PeopleView?
PeopleView employs semantic analysis and social listening technology to label the browsing habits and characteristics of over 18 million devices in Taiwan every month through eLAND’s exclusive EID. By using WebFingerprint™ technology for accurate matching, enterprises can weekly update the interests, purchase intent, and brand preferences of their members, therefore enhancing the depth of their membership database. PeopleView unlocks the potential for precision marketing!
DeepNLP
Through off-site observational approach, PeopleView illustrates members’ browsing behavior and turns them into various categories of “behavioral labels”.
Expanding member database
Enhance the individual EID by using various behavioral labels. This not only strengthens customer connections but also improves marketing strategies while ensuring the privacy of members.
6 Label Categories
Labeling off-site behaviors to deepen membership management
Labeling off-site behaviors to deepen membership management
Interests
Based on the audiences' frequently visited websites, the content they viewed, and the advertisements they interacted with.
Purchase intent
Based on the audiences' frequency of browsing e-commerce websites, online behavior, interest in products, and engagement with advertisements.
Status
Basic personal information, such as gender, age, browsing device, and more.
Brand
Including various industries and thousands of major brands, such as automotive, luxury, technology, and more.
The retail sector
Tags related to the retail industry, including cosmetics brands, clothing brands, and more.
Customized
Customizing labels based on the company's needs, such as specific car models, product models, or advertising text.
Key Service Features
The best approach for enhancing membership database and reaching precision marketing
The best approach for enhancing membership database and reaching precision marketing
Continuous monitoring of massive data
Continuously observing over 18 million non-repetitive active devices and more than 1,000 online partner websites each month, including PC and mobile webpages, as long as mobile and tablet apps.
Semantic analysis and social observation
Collecting off-site browsing content and behaviors of audiences through semantic analysis. Continuously analyzing and labeling members’ digital footprints, and creating real-time individual interest and intent profiles.
Diverse labeling system
Owning hundreds of labels including audience attributes, interests, preferences, activities, interested products, topics, services, etc. Furthermore, PeopleView customizes exclusive labels to meet company’s needs.
Implementation Process
3 steps to implement PeopleView within a week
3 steps to implement PeopleView within a week
Step 1.
Initial Setup
Initial Setup
Listing the websites and applications, embedding tracking code, and setting up data interface for member matching.
Step 2.
Data Collecting and Labeling
Data Collecting and Labeling
Using semantic analysis technology to apply labels to the audiences, then collecting all the data.
Step 3.
Regular Data Sending
Regular Data Sending
Automatcally matching members with labels, and starting to accumulate membership database assets within a week.
