PeopleView
PeopleView
What is PeopleView?
PeopleView employs Semantic Analysis and Social Listening technology to categorize the browsing habits and characteristics of over 18 million devices in Taiwan monthly through eLAND’s exclusive EID. By using WebFingerprint™ technology for accurate matching, enterprises can weekly update the interests, purchase intent, and brand preferences of their members, thereby deepening the richness of their customer database.
PeopleView unlocks the potential for precision marketing!
What is PeopleView?
PeopleView employs Semantic Analysis and Social Listening technology to categorize the browsing habits and characteristics of over 18 million devices in Taiwan monthly through eLAND’s exclusive EID. By using WebFingerprint™ technology for accurate matching, enterprises can weekly update the interests, purchase intent, and brand preferences of their members, thereby deepening the richness of their customer database.
PeopleView unlocks the potential for precision marketing!
PeopleView can effectively assist you with...
Easily achieve member re-marketing
Utilize external browsing behavior tags for EDM distribution and marketing campaign planning to elevate member revisit rates and improve the effectiveness of membership management.
Segmenting the audience to enhance precision marketing
Precise advertising to boost website traffic, thereby achieve cost-saving benefits.
PeopleView, targeting specific demographics, is the ultimate tool for precision marketing!
PeopleView
can effectively assist you with...
Easily achieve member re-marketing
Utilize external browsing behavior tags for EDM distribution and marketing campaign planning to elevate member revisit rates and improve the effectiveness of membership management.
Segmenting the audience to enhance precision marketing
Precise advertising to boost website traffic, thereby achieve cost-saving benefits.
PeopleView, targeting specific demographics, is the ultimate tool for precision marketing!
With the implementation of PeopleView, leveraging AI Semantic Analysis and audience recognition technology, we accumulate customers’ digital footprints to deepen member profiles.
This allows PeopleView to “calculate” strategies and business opportunities, creating a precise segmented marketing experience!
DeepNLP
Through off-site observational approach, PeopleView illustrates members’ browsing behavior and turns them into various categories of “behavioral labels”.
Expanding member database
With the implementation of PeopleView, enterprises can accumulate customers’ digital footprints to deepen member profiles.
The AI Semantic Analysis and audience recognition technologies allows PeopleView to “calculate” strategies and business opportunities, creating a precise segmented marketing experience!
DeepNLP
Through off-site observational approach, PeopleView illustrates members’ browsing behavior and turns them into various categories of “behavioral labels”.
Expanding
member database
Enhance the individual EID by using various behavioral labels. This not only strengthens customer connections but also improves marketing strategies while ensuring the privacy of members.
PeopleView 6 Label Categories
PeopleView
6 Label Categories
Assigning labels to off-site behaviors to deepen customer management
Interests
Informed by the audiences' frequented websites, the content they viewed, and the advertisements they interacted with.
Purchase intent
Based on the audiences' frequency of browsing e-commerce websites, online behavior, interest in products, and engagement with advertisements.
Status
Basic personal information, such as gender, age, browsing device, and more.
Brand
Including various industries and thousands of major brands, such as automotive, luxury, technology, and more.
The retail sector
Tags related to the retail industry, including cosmetics brands, clothing brands, and more.
Customized
Customizing labels based on the enterprise's needs, such as specific car models, product models, or advertising text.
PeopleView Key Service Features
PeopleView
Key Service Features
Continuous monitoring of massive data
Continuously observing over 18 million unique active devices and more than 1,000 online partner websites monthly, including PC and mobile webpages, as well as mobile and tablet apps.
AI Semantic Analysis and social observation
Collecting off-site browsing content and audience behaviors through Semantic Analysis. Continuously analyzing and labeling members’ digital footprints, creating real-time individual interest and intent profiles.
Diverse labeling system
Owning hundreds of labels covering audience attributes, interests, preferences, activities, product interests, topics, services, etc. Additionally, PeopleView customizes exclusive labels to meet enterprise’s needs.
3 Steps to Implement PeopleView Within a Week
3 Steps to Implement
PeopleView Within a Week
Step 1. Initial Setup
Listing the websites and applications, embedding tracking code, and setting up data interface for member matching.
Step 2. Data Collecting and Labeling
Using AI Semantic Analysis technology to apply labels to audiences, subsequently collecting all relevant data.
Step 3. Regular Data Sending
Automatically matching members with labels, and starting to accumulate customer database assets within a week.
